Tuesday, December 31, 2019

Hunger in Sub-Saharan Africa The Astonishing Truth Behind...

At this moment in sub-Saharan Africa, every 3 seconds a child under five dies from AIDS and hunger, and more than 90 percent of the people are suffering long term malnourishment. (World Health Organization) In addition to this, measles are taking the life of a boy almost every minute, when a measles vaccine cost less than $1. (WHO, World Health Organization) Things are moving in the wrong direction, says Marc Cohen (International Food Policy Research Institute (IFPRI) Washington). If we look at sub-Saharan Africa as a whole, all the projections are that poverty and hunger are going to get worse. There are 31.1 million food-deprived masses, scattered across the region surrounding Ethiopia, and elsewhere. (The Christian Science Monitor,†¦show more content†¦That will be bad news for all of us because it can mean the beginning of new wars, oil prices will soar, economic recovery will not be possible, and the world will be a more dangerous place to live. Understanding the purpose and importance of this essay allows me to move on to trying to answer my main question. In order to achieve this goal I need to do some research. I want to center my research on finding out what hunger is, and if there is enough food in the world to feed all humanity, then I want to know what the real causes of the hunger are and who suffers from hunger in the world, along with some information about sub- Saharan Africa. Finally, I want investigate a specific case that occurred in Ethiopia, The case of the Ethiopian mother Angenyo Tebeje because is a typical example of the situation in the sub-Saharan region of Africa. All this background material will allow me to focus on my specific purpose: The attempt to comprehend the crisis in sub-Saharan Africa, specifically in Ethiopia, and finally, what could be the solution to that state of affairs. To begin with, what is hunger? Hunger according to food and health experts, is the continuing deprivation in a person of the food and vitamins needed to support a healthy life. Adults that have not enough food lose weight, become apathetic,Show MoreRelatedGlobalization and Its Impact on Malaysia13672 Words   |  55 Pagesliterally it does not stay in place?† (Dewey 1927, 140). To the extent that democratic citizenship minimally presupposes the possibility of action in concert with others, how might citizenship be sustained in a social world subject to ever more astonishing possibilities for movement and mobility? New high-speed technologies attributed a shifting and unstable character to social life, as demonstrated by increased rates of change and turnover in many arenas of activity (most important perhaps, the economy)

Monday, December 23, 2019

A Concise Guide to Market Research Using Spss - 71933 Words

A Concise Guide to Market Research . Erik Mooi l Marko Sarstedt A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6 DOI 10.1007/978-3-642-12541-6 Springer Heidelberg Dordrecht London New York # Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned,†¦show more content†¦Each chapter on quantitative methods describes key theoretical choices and how these are executed in IBM SPSS Statistics. Unlike most other books, we do not discuss theory or SPSS, but link the two. This is a book for non-technical readers! All chapters are written in an accessible and comprehensive way so that non-technical readers can also easily grasp the data analysis methods. Each chapter on research methods includes simple examples to help the reader get a hands-on feel for the technique. Each chapter concludes with an illustrated real-life case, demonstrating the application of a quantitative method. We also provide a second, real-life case with an accompanying dataset, thus allowing readers to practice what they have learnt. Other pedagogical features such as key words, examples, and end-of-c hapter questions support the contents. This book is concise, focusing on the most important aspects that a market researcher, or manager interpreting market research, should know. Many chapters provide links to further readings and other websites besides that of the book. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device (see section â€Å"How to Use Mobile Tags†). This unique merger of ofï ¬â€šine and online content offers readers a broad spectrum of additional and readily accessible information. A comprehensive Web Appendix with further analysis techniques, datasets, video ï ¬ les, and case studies is included. lShow MoreRelatedThe Importance of Market Research782 Words   |  3 PagesMarket research refers to the process of carrying out extensive research to determine whether goods and services are likely to satisfy customer requirements (Arora Mahankale, 2013). It is way of making sure that a new or existing business rolls out products or services that will have a positive impact in the market. Therefore, market research is an important requirement to both new and existing business holdings. In the case of new businesses, one is likely to get financial assistance if they haveRead MoreAnalytical Techniques For Marketing : Assignment3222 Words   |  13 Pagesshoppers. Briefly, the attributes used by consumers to evaluate the different products are investigated. Then, quantitative market research such as questionnaire is used to collect data from a sample group concerning the attributes they use during their grocery shopping in the Internet. After collecting the data, they are inserted i nto a statistical software called IBM SPSS Statistics 22.0 and then follow the factor analysis procedure. The application of exploratory factor analysis is essential inRead MoreData Mining for Business Intelligence4558 Words   |  19 Pagesinformation. It is about using this information to improve decision making Business intelligence is about improving decision making. It involves developing processes and systems that collect, transform, cleanse and consolidate organization wide and external data, usually in an accessible store (a data warehouse), for presentation on users’ desks as reports, analysis or displayed on screens as dashboards or scorecards. However, BI is broader than technology. It is about using the information availableRead MoreWhich Determinants Influence Foreign Investors Offshore Outsourcing Decision In Bangladesh Case Study7944 Words   |  32 PagesFIRST CHAPTER 1.1. Research Background and Motivations In today’s competitive business world, to increase global business,consumer demands as well as expands market size offshore outsourcing has become a common movement. Due to forceful competition, diminution product life cycle, changing consumer taste, preferences and sensitivity, progressing new knowledge, innovation, learning and technology and stakeholder’s enthusiasm companies, at present, continuously need to revamp their value chain (BertrandRead MoreIBM SPSS Statistics 19 Brief Guide25880 Words   |  104 Pagesi IBM SPSS Statistics 19 Brief Guide Note: Before using this information and the product it supports, read the general information under Notices on p. 158. This document contains proprietary information of SPSS Inc, an IBM Company. It is provided under a license agreement and is protected by copyright law. The information contained in this publication does not include any product warranties, and any statements provided in this manual should not be interpreted as such. When you send informationRead MoreRoles Of Cross Culture Management4180 Words   |  17 Pages2.1 Introduction 3 2.2 Brand Portfolio 3 2.3 Acquisition of foreign brands and strengthening brand portfolio in China 4 2.4 Role of cross culture management in acquisition 6 Chapter 3: Methodology 8 3.1 Introduction 8 3.2 Research philosophy 9 3.3 Research approach 9 3.4 Research strategy 9 3.5 Sampling and sampling techniques 11 3.6 Data collection techniques 11 3.7 Data analysis 12 3.8 Ethical considerations 12 List of figures Figure 1: A case of more brands less revenue 7 Figure 2: Managing crossRead MoreHorizontal, Vertical and Internal Communication in an Organization7509 Words   |  31 PagesTechnical Report Writing – Summer 2011 Horizontal, Vertical and Internal Communication in an Organization Research Paper submitted to: Professor Pacelli Eugenio Renory L. Bilugan 5/29/2011 Table of Contents: Page I. Introduction 2 II. Body of the Report 3 a. Vertical and Horizontal Communication b. Internal Communication 1. Memos a. Definition of a Memo b. Purpose of a Memo c. Audience Analysis d. General Format e. Common Types ofRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 PagesContent Abstract 2 Chapter One: Introduction and Overview 4 1.1 Research background 4 1.2 Introduction of selected case 6 1.3 Research aim and questions 10 1.4 Methods of the study 11 1.5 Research significances 11 1.6 Thesis structure 12 Chapter Two: Literature Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationshipRead More THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 PagesAvailable at LEE, SHIUAN,EN,CHRIS (2009) Durham E-Theses Online: http://etheses.dur.ac.uk/242/ Use policy The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that: †¢ †¢ †¢ a full bibliographic reference is made to the original source a link is made to the metadata record in Durham E-Theses the full-text is not changed in any way The full-text mustRead MoreThe And Internal Audit Of Public Sector Essay6738 Words   |  27 Pagesaddressed and answers provided. In this study the research problems are; 1. Despite the fact that IT can bring about a number of benefits such as increased level of assurance, these have not much been realized. 2. No enough Internal Auditors know actually how to apply current audit technology in an efficient and effective way. 3. No specific guidelines are available to ensure that IT best practices are incorporated in Internal Auditing. 1.3 Research Questions The study is going to explore the effective

Sunday, December 15, 2019

Advertisements are a Waste of Resources Free Essays

In a competitive economy, companies seek to persuade consumers to buy their products or to avail their services. It is impractical to think that companies should only stock their warehouses and wait for consumers to come knocking on their doors. If this is what businesses did, there would be an economic waste in terms of products being produced but not being bought. We will write a custom essay sample on Advertisements are a Waste of Resources or any similar topic only for you Order Now The critics of advertising attack the form of competition it provokes by saying it results in duplication and waste. It is equivalent to an arms race in the sense that a certain pattern might exist within an industry or sector concerning the extent of advertising. So if one competitor increases the extent to which it advertisers, others feel it is necessary that they do the same or at the very least engage in some form of advertising in order to maintain its market share or face the prospect of losing it. The advertisement rates during the Indian Premier League (IPL) season 6 might be an example to some advocates who believe advertising is a waste of resources. In this case, the resource alluded to is money. A ten-second advertisement spot cost between Rs 4-4.5 lakhs, while the associate sponsors of the event PepsiCo and Vodafone shelled something between Rs 40-60 crores each. These are nothing short of extortionate rates but companies must be having evidence to show that such rates are justified. It should however make marketers ask themselves an important question. Should they spend money on making a brand promise through advertising, or should they focus on keeping their brand promise by means of delivering what consumers want. However, although competition in advertising involves such waste, it is also a driver of innovation and setting new benchmarks. Competition is vital as it far outweighs its negatives with its positives and is a necessary requisite of a successful economy. There are some companies that literally manage to survive by spending almost nothing on advertising. Zara uses this strategy and does it by employing a strong in-store experience and keeping their shelves stocked with the latest fashion through quick production methods. One might say Zara is more focused on keeping their brand promise. Marketers would agree that advertisements should not be made simply to create a buzz, but to help in the generation of sales. An important point to consider is the brand life cycle, as the role played by advertising depends on it. A new brand may find advertising a very important function so as to target potential consumers. At this stage, brand recognition is critical and advertising is the only way to build it when there are new products or services to offer. A mature brand on the other hand might want to further its reach through advertising or may even be trying to bounce back from a recent decline in sales. But is advertising a waste of resources? To answer this question, it must be kept in mind that advertising doesn’t exist in a vacuum.It has to be considered as one of the alternatives available in the marketing of products and services. The decision doesn’t lie at the extreme end of whether to advertise or do nothing, but is rather to either engage in advertising or in some other form of sales effort. It is one part of the marketing effort which includes packaging, servicing, direct selling, pricing and is generally undertaken when it can justify being the most effective and economical method to appeal to customers. It is a vital function if you consider its reach and ability to communicate with all potential customers and is therefore used widely by many companies. If a company decides to substitute advertising with another method that might prove to be less efficient, it would result in economic waste. The use of resources for advertising to differentiate products from competitors would not always mean that its use has been diverted. On the other hand and quite frequently, it denotes the use of resources that would otherwise be idle and thus avoids the waste that comes with such idleness. How to cite Advertisements are a Waste of Resources, Papers

Saturday, December 7, 2019

Nine Inch Nails David Bowie free essay sample

Ive thought Nine Inch Nails was the best band in the world for a few years but I now know how terribly underestimated they are. September 16, 1995. One of the first stops of the Outside Tour, David Bowies first tour in years. There was a rather large sold-out crowd at Great Woods. After Prick, I, not so patiently, waited for Nine Inch Nails, the second opening act, to appear. Suddenly, a great blow to the speakers and Trent, Charlie, Chris, Robin and Danny roared onto the stage with Terrible Lie. As Trent yelled Now, doesnt it make you feel better? to March of the Pigs we answered, YES! A smile cracked across his beautiful face and the crush of the mosh pit broke a few more ribs. I watched in awe through Wish and screamed along with Gave Up and ADown in it. There was an emotional pause, then, as blurred doves scrambled about on the screen behind the band. We will write a custom essay sample on Nine Inch Nails David Bowie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trent disappeared behind the curtain as everyone prayed that the set wasnt over. He reappeared with a glowing saxophone in his hands. As he played quiet, hypnotic notes through the microphone, a figure walked onto the stage. The cries and yells of each human being in the center blended together into one chaotic boom as David Bowie stepped up to the microphone. They waltzed through Subterranean and Trent stepped forward, into the spotlight for a loud crashing version of Scary Monsters. David and Trent switched vocals while Nine Inch Nails drummer, Chris Vrenna, played along with the big-haired Bowie drummer. Suddenly, the aching cries of Hurt bled through the speakers and the tears rolled down my face. This emotional song turned out to be the last song for Trent and friends. With a wave, they sadly disappeared from sight and David took over. The set was decorated with various figures in Bondage. David glimmered, blinding to look at, as he relaxed on a desk for The Man Who Sold the World (the original is always better). The theatrics were hypnotizing as he bounded all over the stage for Jump They Say and slowly, as if hesitantly, finished with Joe the Lion. I watched in awe through this performance and Im sad, yet ecstatic, to say that I will never again see such a wonderful a spectacle (at least until I see NIN again)